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Application Consulting & Test Prep for Life-Changing Admissions Outcomes

Are you applying to selective graduate or undergraduate programs?

Our team of tutors and application consultants provides students like you with the individual attention, guidance, and structure you need to work harder, score higher, and achieve your most ambitious goals.

There’s a perfect way to tell every story. We help you find yours.

It is common for high-achieving candidates to overlook the specific elements of their own profile that offer the most strategic leverage. We provide the external perspective required to identify exactly what elite committees—across college, law, and business—truly value, even when you might underestimate your own unique impact.

Whether you’re navigating a hypercompetitive applicant pool or looking to bridge the gap between elite stats and a compelling personal “why,” our team ensures your profile is strategically rigorous and meticulously crafted. We help you tell your story, maximizing your probability of admission to the best programs.

Seeking the Ultimate Edge?

Even with a strong personal network, admissions trends shift faster than word of mouth can travel. You need real-time intelligence to navigate the hypercompetitive landscape of the world’s most competitive institutions.

Struggling to Differentiate?

When your stats and pedigree match every other applicant in the top tier, “excellence” is simply the baseline. We help you identify and amplify the specific narrative nuances that elevate your profile beyond other high-achieving applicants.

Nervous About Assessments?

Navigating high-stakes interviews, video prompts, or standardized tests without professional support can be overwhelming and unnecessarily stressful for any applicant. Our 99th-percentile instructors and expert communication coaches can help you succeed.

Our Model & Philosophy

Across all our services, the Menlo Coaching approach maintains a strong emphasis on what has always worked for us: rigor and close attention, even at the expense of scale. We’ve designed our business to provide the best possible service for a select group of clients who want a bespoke, one-on-one engagement—not a mass-market, one-size-fits-all process.

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Low Client-to-Consultant Ratio

Most consultants take on far more clients than is realistic for the kind of deep, iterative work that good admissions consulting entails. Firms push high client loads as part of the business model; the incentives mean service quality inevitably suffers.

We cap our consultants at a maximum of 25 comprehensive clients per year, with most taking fewer. This gives us the time to pay close attention to every step of the process, from early positioning through to scholarship negotiations.

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Unlimited, by Design

We never limit the amount of time you can spend with your coach on calls, drafts, or any other part of your strategy. Placing a cap on the time you can spend with your coach would be optimizing for scale, not for the outcomes of individual clients. We match our approach to your needs and priorities.

You are never on the clock. We’ll tell you honestly when part of your application needs more work, and when further effort would be wasted. No half measures, but also no busywork.

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Structure Without Templates

You can’t create a strong application by just checking the right boxes. It takes creative and strategic thinking. Templates and worksheets streamline the process for firms—by sacrificing depth and imposing on the client with paperwork where there should be conversation. The results are predictably flat.

Our process maintains a strong focus on face-to-face interaction at every stage. Through live conversations, we get to know your background, goals, and constraints. From there, we build your application deliberately, piece by piece.

Frequently Asked Questions About Menlo Coaching

What is Menlo Coaching? (And why “Menlo”?)
Menlo Coaching is an admissions consulting and test prep company. It was officially founded in 2012 by Alice van Harten and David White in Menlo Park, California, before moving headquarters to Baarn, a small town in the Netherlands.
What services do you offer?
Menlo Coaching provides a wide range of educational and professional consulting services designed for students and professionals at every stage of their journey—from high schoolers aiming for top-tier colleges to executives targeting elite EMBA programs.
How did Menlo Coaching start?
Menlo Coaching has existed in some form since 2007, when Alice decided against pursuing a career in academia at the end of her postdoctoral contract with Stanford University. 

Instead, she transitioned into management consulting at Bain and Company, where some ambitious colleagues began asking her for advice on their business school applications. As more and more MBA hopefuls began to turn to Alice, she called in David to assist. 

Soon, they discovered a shared talent for coaching MBA applicants, and Menlo Coaching was born.

Today, Menlo Coaching stands around 30 employees strong, with a host of talented and dedicated admissions consultants, test prep instructors, and other team members collaborating to help you make the most of your application. 

Admissions & Test Prep Resources

GMAT Study Schedule

Follow these golden rules for effective GMAT study.

GMAT Study Guide: How to Prepare

The most effective way to get ready for the GMAT exam–in just three simple GMAT study steps.

Official GMAT Practice Problems

Take a look at our official GMAT practice questions, along with explanations and commentary from our expert tutor.

GMAT Study Methods

GMAT preparation is tricky. Self-study is even trickier.

What Is a Good GMAT Score?

Understand why you owe it to yourself to truly maximize your GMAT score.

GMAT Study Resources

View all GMAT study resources.

What’s a “Good” GRE Score?

In this article, we help you understand score expectations from top programs.

What Is the GRE?

Frequently asked GRE questions, with answers.

Official GRE Practice Questions

Take a look at our official GRE practice questions, along with explanations and commentary from our expert tutors.

GMAT vs GRE

How the GMAT and the GRE exam compare … and which option is right for your profile.

GRE to GMAT Conversion Chart: Estimate Your Score

Convert your GRE score into a roughly equivalent GMAT score (with just one caveat).

GRE Study Resources

View all GRE study resources.

How to Get into a Top MBA

We explain the application process and the actions you can take at each stage to maximize your odds of acceptance.

MBA Admissions Consulting Reviews: Are They Real?

Ever wonder: How can so many reviews all be five stars? Are these real?

Top US Business Schools Guides

Everything you need to know about the best business schools in one convenient listing.

Executive MBA vs. Part-Time vs. Full-Time MBA

In the world of business school degrees, a traditional full-time MBA program is not the only option.

MBA Program Deadlines

MBA application deadlines for Round 1, Round 2, and Round 3.

Interview Guides by Program

Program-specific guides for MBA interviews at top schools.

Your MBA Resume Is More Important Than You Think

Putting together your MBA application resume might seem like a routine task. It’s not!

Career Goals for Essays and More

Learn how to best articulate your career goals for MBA admissions committees.

MBA Networking Tips

Three tips on MBA networking—how to do it, and how to do it well.

MBA Essay Writing Guides, Per Program

Find expert guidance on MBA essays from our admissions experts.

Over the years, we’ve helped a lot of
happy applicants get into top programs.

Based on feedback and reviews from our many amazing past clients, we know that our continued success owes a lot to our intentionally low client-to-consultant ratio.

To maintain this high level of support and personal attention, we limit ourselves to working with only a small percentage of the many promising and ambitious people who come to us each year, inevitably turning away a number of people we would also have loved to work with.

Simply put, our consulting calendar fills up quickly—with many clients booking a year or more in advance. If you know you want to work with us, please don’t hesitate to reach out!

What happens next?

1

We’ll review your application and send you personalized feedback. If we think we’ll be a good match for your needs, we’ll set up a free consultation.

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At the end of the consultation, we’ll quote a package just for you. Most clients pay a low five-figure amount.

Ready to meet your admissions dream team?