Mark had a strong professional background in both finance and tech, but he was starting the application process late in the cycle. Due to the nature of his job and the time limit imposed by the application deadline, he knew he needed a coaching service that would provide him with excellent time management. Menlo Coaching was able to keep him on-point during the leadup to submission—and helped him submit on time.
Mark appreciated the diverse education and experience that his coach Alice was able to draw upon during the admissions process. Mark felt well-served by Alice’s strong writing skills, honed over the course of her academic career, alongside the real-world insight she was able to provide as a former consultant at Bain.
Mark was coming from an over-represented candidate pool, so he needed a story that was interesting and unique. Alice worked with him to create a genuine story that reflected Mark’s deeper motivations for pursuing an MBA.
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