Menlo Coaching
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Yaron Made Me Rewrite My Essays 8 Times

Working with Yaron was a life-time experience. He changed the way I was perceiving communications, from McKinsey’s situation-complication-resolution to a narrative and storytelling. He made me rewrite the core Stanford’s essay (what matters for you most and why) 8 times, always from scratch (we had only 6 weeks till the deadline). Each time I felt like an onion losing its next layer. At some point, we went so deep into my personal life that I had to take a few steps back into the business-related dimension. He helped me to think of my story in a sincere, unique, and powerful way. What’s to expect from Yaron? Genuine curiosity in your personality, professional attitude, quick response, readiness to involve his colleagues when needed, patience. What’s not to expect? He never offers his ideas on what to write, it’s only you and your story. His touch is powerful yet invisible. If you want to maximize your chances, learn on the way, and enjoy the process – ask Yaron. PS: I think he should consider writing a book on storytelling, and this book has to be used in schools.